Knowledge Management Forum >

2017 , Vol. 2 >Issue 4: 296 - 303

DOI: https://doi.org/10.13266/j.issn.2095-5472.2017.032

Characteristics and Diffusion Model of the Individual Knowledge in the WeChat Mode

  • zhang Lingzhi ,
  • Xue Jingxin
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  • Graduate School of Tianjin Foreign Studies University;
    International Business School of Tianjin Foreign Studies University

Online published: 2025-04-28

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Abstract

[Purpose/significance] According to the model of the individual knowledge diffusion, we conduct a behavior research and analyze the characteristics of that based on WeChat which is the most popular communication platform in China.[Method/process] By analyzing the methods of the diffusion on WeChat, we analyzed the characteristics of the individual knowledge diffusion. [Result/conclusion]The characteristics of the individual knowledge diffusion include real-time, short-term, speciality, friendship and transmission.

Key words： WeChat; individual knowledge; knowledge diffusion

Cite this article

zhang Lingzhi , Xue Jingxin . Characteristics and Diffusion Model of the Individual Knowledge in the WeChat Mode[J]. Knowledge Management Forum, 2017 , 2(4) : 296 -303 . DOI: 10.13266/j.issn.2095-5472.2017.032

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