[Purpose/significance] Under the “Internet +” ecology, information encountering is an important and efficient way to solve the problem of information acquisition. Therefore, the learning (encountered-information-based learning or EI-learning) after information encountering is more meaningful. [Method/process] On the basis of literature review of information encountering theories and its models, this paper analyzed EI-learning from the perspective of Unicom and New-constructivism to build the EI-learning model and provided related countermeasures. [Result/conclusion] The EI-learning model includes six elements: information encountering, encountered information management, learning strategy, learning process, learning outcomes and learning to share. And this paper puts forward related countermeasures to promote the EI-learning, including: improving information literacy education, perfecting technology ecosystem, designing information community.