An Analysis on the Dilemma and Breakthrough of the C2C E-commerce Credit Evaluation System

  • Yu Li ,
  • Li Yajie
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Online published: 2025-04-28

Abstract

[Purpose/significance] In the “Internet plus” era, the credit evaluation problem of C2C e-commerce is increasingly prominent. It has practical significance to make a research on the development plight of C2C e-commerce credit evaluation system, and to explore the way to break through. [Method/process] Starting from the credit evaluation, this paper demonstrates the importance of the credit evaluation for e-commerce participants, analyzes the dilemma of the existing C2C e-commerce credit evaluation system, and explores the way to break out of the encirclement——constructing the third-party credit evaluation system. [Result/conclusion] It puts forward the construction principle and strategies, which will be carried out from government leading to market leading.

Cite this article

Yu Li , Li Yajie . An Analysis on the Dilemma and Breakthrough of the C2C E-commerce Credit Evaluation System[J]. Knowledge Management Forum, 2016 , 1(2) : 114 -123 . DOI: 10.13266/j.issn.2095-5472.2016.015

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