PDF(3647 KB)
An Extended SEIQR Model for Online Public Opinion Propagation: Modeling and Simulation
Xu Xinrong, Wang Ming
Knowledge Management Forum ›› 2026, Vol. 11 ›› Issue (4) : 381-399.
PDF(3647 KB)
PDF(3647 KB)
An Extended SEIQR Model for Online Public Opinion Propagation: Modeling and Simulation
[Purpose/Significance] Online public opinion propagation poses a severe challenge to social stability and even national security. This study aims to establish an online public opinion propagation model that features both mechanistic interpretation and policy evaluation capability, thereby providing decision-making support for online public opinion governance and national security protection. [Method/Process] Based on the basic SEIQR model, this study reconfigured state transition rules and information diffusion patterns to develop an extended SEIQR model that better reflects real-world online public opinion propagation chains. An agent-based modeling (ABM) approach was then employed to reproduce the full-cycle dynamic process of online public opinion propagation at the micro-level of individual interactions. Furthermore, three categories of governance mechanisms—government disclosure of authoritative information, regulatory and platform-imposed account restrictions, and public education and guidance—were systematically simulated, and their intervention effects were comparatively analyzed using quantitative indicators. [Result/Conclusion] The results indicate that, compared with the baseline scenario, the infection peak size decreases sequentially across the “Truth”, “Penalty” and “Education” scenarios; meanwhile, the time at which the infection reaches its peak is progressively delayed, and the number of individuals who never enter the propagation chain sequentially increases. These findings indicate that the above mechanisms can reduce the infection peak, slow down the propagation speed, and narrow the scope of influence to varying degrees by affecting the state-transition process of online users. However, the propagation cycle is extended under all three scenarios, indicating that the propagation chain exhibits a certain degree of a “long-tail effect” under policy interventions. This study identifies the evolutionary patterns of online public opinion under different governance strategies, providing quantitative support for predicting public opinion development trends, optimizing the timing of policy interventions, and scientifically evaluating governance strategies. The findings offer significant theoretical contributions and practical value for fostering a clean and healthy online environment and safeguarding national security and social stability.
online public opinion propagation / SEIQR model / national security / public opinion governance / agent-based modeling / AnyLogic simulation
| [1] |
中国互联网络信息中心. 第57 次中国互联网络发展状况统计报告[EB/OL]. [2026-06-10].
China Internet Network Information Center (CNNIC). The 57th statistical report on internet development in China[EB/OL]. [2026-06-10].
|
| [2] |
|
| [3] |
谭娟. 基于传染病模型的社交网络舆情话题传播[J]. 计算机工程与应用, 2015, 51(12): 118-122.
|
| [4] |
丁学君. 基于SIR的SNS网络舆情话题传播模型研究[J]. 计算机仿真, 2015, 32(1): 241-247.
|
| [5] |
赵剑华, 万克文. 基于信息传播模型-SIR传染病模型的社交网络舆情传播动力学模型研究[J]. 情报科学, 2017, 35(12): 34-38.
|
| [6] |
|
| [7] |
|
| [8] |
|
| [9] |
|
| [10] |
|
| [11] |
|
| [12] |
陈帅, 司光亚, 王艳正. 基于SEI3R的微信舆情演化模型[J]. 信息工程大学学报, 2021, 22(2): 222-227, 240.
|
| [13] |
畅雅雯, 杨波, 高玥琳, 等. 基于SEIR的微信公众号信息传播建模与分析[J]. 计算机科学, 2022, 49(4): 56-66.
|
| [14] |
魏静, 黄阳江豪, 林萍, 等. 基于改进SIR模型的微博网络舆情传播研究[J]. 情报科学, 2019, 37(6): 16-22.
|
| [15] |
王筱莉, 张静, 赵来军, 等. 基于改进SEIR模型的微博舆情衍生话题传播研究[J]. 信息资源管理学报, 2022, 12(4): 95-104, 120.
|
| [16] |
|
| [17] |
|
| [18] |
|
| [19] |
|
| [20] |
|
| [21] |
|
| [22] |
|
| [23] |
|
| [24] |
胡凯茜, 李欣, 刘明帅. 演化视角下的网络暴力治理研究——基于SEIQR模型[J]. 情报杂志, 2025, 44(1): 146-154.
|
| [25] |
|
| [26] |
|
| [27] |
|
| [28] |
|
| [29] |
彭榕. 网络谣言与公共秩序——基于“长尾理论”的观察视角[J]. 学术交流, 2018(6): 120-125.
|
| [30] |
中华人民共和国公安部. 2025年“净网”“护网”专项工作部署会召开[EB/OL]. [2026-06-12].
Ministry of Public Security of the People's Republic of China. Meeting on “Clean Net” and “Protect Net” special campaign in 2025[EB/OL]. [2026-06-12].
|
| [31] |
中国互联网联合辟谣平台. 面对谣言: 勿听!勿言!多思![EB/OL]. [2026-06-12].
China Internet Joint Platform for Refuting Rumors. Facing rumors: do not listen, do not spread, think more![EB/OL]. [2026-06-12].
|
| [32] |
澎湃新闻. 造谣会封号!中央网信办通报首发谣言典型案例, 5400余个账号被处置[EB/OL]. [2026-06-15].
|
| [33] |
|
| [34] |
|
| [35] |
|
| [36] |
国务院国有资产监督管理委员会. 中盐集团关于保障食盐市场供应的声明[EB/OL]. [2026-06-18].
State-owned Assets Supervision and Administration Commission of the State Council. Statement by China Salt Group on ensuring the supply of the salt market[EB/OL]. [2026-06-18].
|
| [37] |
央视网. 中国消费者协会消费提示: 谨慎对待 无需抢购[EB/OL]. [2026-06-18].
|
| [38] |
腾讯网. 辟谣工作室 | 日本核污染水排海后, 第一波谣言已被辟谣[EB/OL]. [2026-06-18].
|
/
| 〈 |
|
〉 |