[Purpose/Significance] Addressing the issue of "big data price discrimination" in the digital economy, which severely undermines consumer rights and market fairness, this study focuses on two key governance strategies: information transparency and consumer education. It explores their synergistic efficacy in countering this phenomenon to foster a fair digital market with multi-stakeholder participation. [Method/Process] Based on information asymmetry theory, equity theory, and information processing theory, the research employs two 2×2 scenario-based experiments (food package ordering and hotel booking) to examine the interactive effect of information transparency and consumer education on perceived price discrimination, and analyzes the mediating effect of perceived price fairness. [Result/Conclusion] The results indicate that the interaction between information transparency and consumer education significantly enhances consumers' perception of price discrimination. While enhancing either strategy individually improves recognition ability, their combined effect yields more pronounced results. Perceived price fairness partially mediates this interactive influence: improvements in information transparency and consumer education enhance consumers' understanding of pricing procedures, thereby increasing their perception of fairness and indirectly mitigating their ultimately negative judgments.