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The Impact of Crowdsourced Fact-checking on User Information Engagement Behavior: The Moderating of Source Credibility
Jinjie Li, Kailun Nie, Lianren Wu, Jiayin Qi
Knowledge Management Forum ›› 2024, Vol. 9 ›› Issue (4) : 367-379.
PDF(1631 KB)
PDF(1631 KB)
The Impact of Crowdsourced Fact-checking on User Information Engagement Behavior: The Moderating of Source Credibility
[Purpose/Significance] Crowdsourced fact checking has been proposed by various social media platforms as a measure for misinformation governance. Exploring the relationship between crowdsourced fact-checking and users' information engagement behavior is conducive to improving platforms and optimizing governance measures. [Method/Process] This study used the intergroup experimental design: 2(descriptive social norms: existence Vs. non-existence) × 2(source credibility: high Vs. low), 2(positive check: existence Vs. non-existence) × 2 (source credibility: high Vs. low), 2(negative check: existence Vs. non-existence) × 2 (source credibility: high Vs. low) to explore the influence mechanism of user information engagement behavior in terms of descriptive social norms, positive and negative check, and source credibility. [Results/Conclusions] The empirical results show that descriptive social norms (DSNs) positively influence user information engagement behavior, and descriptive social norms (DSNs) and user information engagement behavior have an inverted U-shaped relationship. Source credibility positively moderates the relationship between descriptive social norms (DSNs) and user information engagement behavior. Source credibility has a positive moderating effect on the relationship between positive checks and user information engagement behavior; the higher the source credibility, the greater the impact of positive checks on user information engagement behavior. Source credibility has a negative moderating effect on the relationship between negative checks and user information engagement behavior; the higher the source credibility, the smaller the impact of negative checks on user information engagement behavior.
crowdsourcing fact-checking / social norms / source credibility / information engagement behavior
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李瑾颉：提出研究命题及研究思路，修改论文；
聂凯伦：收集与分析数据；
吴联仁：进行实验设计，撰写与修改论文；
齐佳音：指导研究过程，修改论文。
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