PDF(3572 KB)
Research on User Interaction Experience in Participatory Websites Based on the Bullet Screen
Yang Qian, Diao Yajing, Li Jiaming, Ge Shilun
Knowledge Management Forum ›› 2022, Vol. 7 ›› Issue (4) : 417-430.
PDF(3572 KB)
PDF(3572 KB)
Research on User Interaction Experience in Participatory Websites Based on the Bullet Screen
[Purpose/Significance] The online interaction of participatory websites improves the efficiency of information transmission and communication, and improves users' perception and experience. Through the study of bullet screen under participatory website, it complements the relevant research on user experience theory, and provides practical guidance for short video disseminators and relevant participatory websites. [Method/Process] This paper selected Bilibili, a typical participatory website, as the research object, took the short video bullet screen data and aggregated hotness indicator data of Bilibili as the research samples to study its user interaction experience, used python to crawl bullet screen popularity and content information of short videos, and studied its users’ aggregated hotness indicators and user generated contents of participatory websites through correlation analysis and text emotion analysis. [Result/Conclusion] The results show that there is a correlation between the number of bullet screen, the number of comments and the number of the video playback of participatory websites; Real time bullet screen interaction enhances the audience's cognitive sharing, emotional experience and onlooker experience.
participatory website / user experience / bullet screen interaction / text analysis
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杨倩：数据的处理与分析、论文的撰写
刁雅静：选题的确定、论文研究方案的设计、论文的修改
李家明：数据的收集、处理与分析，论文的撰写
葛世伦：论文的写作指导与修改
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