Research on the Composition, Function and Value of Short Video Industry Innovation Ecosystem in China

Chu Jiewang; Wu Ruohang

doi:10.13266/j.issn.2095-5472.2022.006

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Knowledge Management Forum ›› 2022, Vol. 7 ›› Issue (1) : 61-71. DOI: 10.13266/j.issn.2095-5472.2022.006

Research on the Composition, Function and Value of Short Video Industry Innovation Ecosystem in China

Chu Jiewang ,
Wu Ruohang

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Abstract

[Purpose/Significance] Exploring the organic integration way of short video industry and innovation ecosystem theory is of great significance for the innovation and sustainable development of short video industry in the future. [Method/Process] Based on the literature analysis, network survey and case analysis, the paper analyzed the composition and function of the innovation ecosystem in short video industry in China based on the whole review of relevant research results, and finally analyzed the value of the innovation ecosystem by combining the Tik Tok platform. [Result/Conclusion] The innovation ecosystem of short video industry in China is composed of innovation subject layer, innovation application layer and innovation environment layer. Each layer has its own unique innovation function, and promotes and interacts with each other. They maintain dynamic balance, and their application value is significant.

Key words

short video / short video industry / innovation ecosystem

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Chu Jiewang , Wu Ruohang. Research on the Composition, Function and Value of Short Video Industry Innovation Ecosystem in China[J]. Knowledge Management Forum. 2022, 7(1): 61-71 https://doi.org/10.13266/j.issn.2095-5472.2022.006

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