The Influence of Hashtag and Sentiment of Government Microblog on Netizen Participation

Li Yixiao; Luo Chunhua; Lin Jiaying

doi:10.13266/j.issn.2095-5472.2019.036

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Knowledge Management Forum ›› 2019, Vol. 4 ›› Issue (6) : 359-368. DOI: 10.13266/j.issn.2095-5472.2019.036

The Influence of Hashtag and Sentiment of Government Microblog on Netizen Participation

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Abstract

[Purpose/significance] This study explores influencing factors of government microblog users’ participation, which provides suggestions for operations of government microblogs. [Method/process] Based on data collected from a government microblog account, which spanned from Nov. 2015 to Oct. 2017, the relationship between hashtag usage and netizen’ participation was analyzed, and the effect of microblog posts’ sentiment on netizens’ participation was investigated. [Result/conclusion] Hashtags of government microblog posts were localized and hashtag usage increased netizens’ participation; microblog posts’ sentiment influenced netizens’ participation, and positive sentiment resulted in a higher level of netizens’ participation than negative sentiment did. The findings of this study could provide useful insight into increasing government microblog users’ participation levels.

Key words

government microblog / sentiment analysis / hashtag / netizen participation

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Li Yixiao , Luo Chunhua , Lin Jiaying. The Influence of Hashtag and Sentiment of Government Microblog on Netizen Participation[J]. Knowledge Management Forum. 2019, 4(6): 359-368 https://doi.org/10.13266/j.issn.2095-5472.2019.036

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