Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption

Gan Chunmei; Zhang Chunfu; Liang Xubin

doi:10.13266/j.issn.2095-5472.2017.049

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Knowledge Management Forum ›› 2017, Vol. 2 ›› Issue (6) : 457-463. DOI: 10.13266/j.issn.2095-5472.2017.049

Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption

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Abstract

[Purpose/Significance] This research attempts to investigate the impact of personality traits on the adoption and time spending of mobile photography apps, mobile game apps, mobile shopping apps and mobile video apps. [Method/Process] 520 valid samples were collected by questionnaires and further analyzed by using the variance analysis and correlation analysis. [Result/Conclusion] The result shows that agreeableness is positively associated with the adoption of mobile photography apps; conscientiousness is negatively associated with the adoption of mobile game apps; extraversion is positively associated with the adoption of mobile shopping apps, mobile video apps and mobile photography apps; neuroticism has negative association with mobile shopping apps, mobile video apps; agreeableness has positive association with time spending on mobile video apps; conscientiousness has negative association with time spending on mobile game apps; extraversion is positively associated with time spending on mobile video apps, mobile photography apps; neuroticism has negative association with time spending on mobile video apps.

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personality trait / the big five model / mobile application / user adoption

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Gan Chunmei , Zhang Chunfu , Liang Xubin. Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption[J]. Knowledge Management Forum. 2017, 2(6): 457-463 https://doi.org/10.13266/j.issn.2095-5472.2017.049

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