知识管理论坛 >

2017 , Vol. 2 >Issue 4: 296 - 303

DOI: https://doi.org/10.13266/j.issn.2095-5472.2017.032

微信模式下个体知识扩散类型及特征研究

  • 张凌志 ,
  • 薛晶心
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  • 天津外国语大学研究生院;
    天津外国语大学国际商学院

网络出版日期: 2025-04-28

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Characteristics and Diffusion Model of the Individual Knowledge in the WeChat Mode

  • zhang Lingzhi ,
  • Xue Jingxin
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  • Graduate School of Tianjin Foreign Studies University;
    International Business School of Tianjin Foreign Studies University

Online published: 2025-04-28

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摘要

[目的/意义] 针对微信这个应用广泛的信息传播平台，进行个体知识的扩散的行为研究,有助于完善个体知识扩散理论。[方法/过程] 依托个体知识扩散模型，分析微信模式下个体知识扩散的类型。从个体知识扩散的实时性、短期性、专业性、友善性和传导性的特征分析了个体在微信模式下的扩散形式。[结果/结论] 微信的出现，促进了个体知识的扩散及创新的认可。

关键词： 微信; 个体知识; 知识扩散

本文引用格式

张凌志 , 薛晶心 . 微信模式下个体知识扩散类型及特征研究[J]. 知识管理论坛, 2017 , 2(4) : 296 -303 . DOI: 10.13266/j.issn.2095-5472.2017.032

Abstract

[Purpose/significance] According to the model of the individual knowledge diffusion, we conduct a behavior research and analyze the characteristics of that based on WeChat which is the most popular communication platform in China.[Method/process] By analyzing the methods of the diffusion on WeChat, we analyzed the characteristics of the individual knowledge diffusion. [Result/conclusion]The characteristics of the individual knowledge diffusion include real-time, short-term, speciality, friendship and transmission.

Key words： WeChat; individual knowledge; knowledge diffusion

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