[目的/意义] 针对微信这个应用广泛的信息传播平台，进行个体知识的扩散的行为研究,有助于完善个体知识扩散理论。[方法/过程] 依托个体知识扩散模型，分析微信模式下个体知识扩散的类型。从个体知识扩散的实时性、短期性、专业性、友善性和传导性的特征分析了个体在微信模式下的扩散形式。[结果/结论] 微信的出现，促进了个体知识的扩散及创新的认可。

[Purpose/significance] According to the model of the individual knowledge diffusion, we conduct a behavior research and analyze the characteristics of that based on WeChat which is the most popular communication platform in China.[Method/process] By analyzing the methods of the diffusion on WeChat, we analyzed the characteristics of the individual knowledge diffusion. [Result/conclusion]The characteristics of the individual knowledge diffusion include real-time, short-term, speciality, friendship and transmission.