虚拟品牌社区成员隐性知识显性化影响因素与作用路径研究

李旭光; 胡奕; 王奕霖; 孙琛; 陆颖颖

doi:10.13266/j.issn.2095-5472.2025.019

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知识管理论坛 ›› 2025, Vol. 10 ›› Issue (4) : 293-308. DOI: 10.13266/j.issn.2095-5472.2025.019 CSTR: 32306.14.CN11-6036.2025.019

研究论文

虚拟品牌社区成员隐性知识显性化影响因素与作用路径研究

李旭光 ¹ ,
胡奕 ¹ ,
王奕霖 ² ,
孙琛 ¹ ,
陆颖颖 ¹

作者信息 +

Research on the Influencing Factors and Impact Paths of Tacit Knowledge Externalization among Virtual Brand Community Members

Li Xuguang ¹ ,
Hu Yi ¹ ,
Wang Yilin ² ,
Sun Chen ¹ ,
Lu Yingying ¹

Author information +

文章历史 +

摘要

【目的/意义】 通过促进隐性知识的显性化，推动虚拟品牌社区内部的知识创新，为企业创新注入强大动力。 【方法/过程】 以小米社区成员为研究对象，对访谈数据进行编码分析与关系梳理，结合刺激—机体—反应（SOR）理论，构建虚拟品牌社区成员隐性知识显性化的影响因素及作用路径模型，最后针对个人、社区、品牌3个维度提出促进策略。 【结果/结论】 社区成员的风险感知和收益考量是影响隐性知识显性化行为的直接因素；成员的自我效能、内在驱动力，社区内的成员参与、社区内容与传播机制、社区管理与生态，以及成员对品牌的情感认同和对产品创新的持续关注则通过影响社区成员的风险感知和收益考量间接影响隐性知识显性化结果。

Abstract

[Purpose/Significance] By facilitating the externalization of tacit knowledge, this study aims to drive knowledge innovation within virtual brand communities, ultimately injecting strong momentum into corporate innovation. [Method/Process] Using Xiaomi community members as research subjects, this study conducted coding analysis and relationship mapping of interview data. Grounded in the Stimulus-Organism-Response (SOR) theory, a model was developed to identify the influencing factors and pathways of tacit knowledge externalization among virtual brand community members. Finally, promotion strategies were proposed from three dimensions: individual, community, and brand dimensions. [Result/Conclusion] Community members' risk perception and benefit considerations are direct factors influencing tacit knowledge externalization behavior. Members' self-efficacy and intrinsic motivation, along with community-level factors (including member participation, content dissemination mechanisms, management, and ecosystem), as well as members' emotional identification with the brand and continuous attention to product innovation, indirectly affect tacit knowledge externalization by influencing members' risk perception and benefit considerations.

导出引用

李旭光 , 胡奕 , 王奕霖 , 等. 虚拟品牌社区成员隐性知识显性化影响因素与作用路径研究[J]. 知识管理论坛. 2025, 10(4): 293-308 https://doi.org/10.13266/j.issn.2095-5472.2025.019

Li Xuguang , Hu Yi , Wang Yilin , et al. Research on the Influencing Factors and Impact Paths of Tacit Knowledge Externalization among Virtual Brand Community Members[J]. Knowledge Management Forum. 2025, 10(4): 293-308 https://doi.org/10.13266/j.issn.2095-5472.2025.019

中图分类号： F713

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