众包事实核查对信息参与行为的影响：基于来源可信度的调节

李瑾颉; 聂凯伦; 吴联仁; 齐佳音

doi:10.13266/j.issn.2095-5472.2024.027

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知识管理论坛 ›› 2024, Vol. 9 ›› Issue (4) : 367-379. DOI: 10.13266/j.issn.2095-5472.2024.027

研究论文

众包事实核查对信息参与行为的影响：基于来源可信度的调节

李瑾颉 ¹ ,
聂凯伦 ² ,
吴联仁 ³ ,
齐佳音 ³

作者信息 +

The Impact of Crowdsourced Fact-checking on User Information Engagement Behavior: The Moderating of Source Credibility

Author information +

文章历史 +

摘要

[目的/意义]众包事实核查作为各社交媒体平台治理虚假信息的一种措施，探索众包事实核查与用户信息参与行为的关系有利于平台改进和优化虚假信息治理措施。[方法/过程] 采用实证分析方法，通过2(描述性社会规范：存在Vs.不存在)×2(来源可信度：高Vs.低)、2(正向核查：存在Vs.不存在)×2(来源可信度：高Vs.低)、2(负向核查：存在Vs.不存在)× 2(来源可信度：高Vs.低)的组间实验设计，从描述性社会规范、来源可信度、正负向核查等方面探索用户信息参与行为的影响机制。[结果/结论] 实证结果表明，描述性社会规范正向影响用户信息参与行为，且描述性社会规范和用户信息参与行为呈倒U型关系；来源可信度对描述性社会规范和用户信息参与行为之间的关系具有正向调节作用；来源可信度对正向核查和用户信息参与行为之间的关系具有正向调节作用，来源可信度越高，正向核查对用户信息参与行为的影响越大；来信可信度对负向核查和用户信息参与行为之间的关系具有负向调节作用，来源可信度越高，负向核查对用户信息参与行为的影响越小。

Abstract

[Purpose/Significance] Crowdsourced fact checking has been proposed by various social media platforms as a measure for misinformation governance. Exploring the relationship between crowdsourced fact-checking and users' information engagement behavior is conducive to improving platforms and optimizing governance measures. [Method/Process] This study used the intergroup experimental design: 2(descriptive social norms: existence Vs. non-existence) × 2(source credibility: high Vs. low), 2(positive check: existence Vs. non-existence) × 2 (source credibility: high Vs. low), 2(negative check: existence Vs. non-existence) × 2 (source credibility: high Vs. low) to explore the influence mechanism of user information engagement behavior in terms of descriptive social norms, positive and negative check, and source credibility. [Results/Conclusions] The empirical results show that descriptive social norms (DSNs) positively influence user information engagement behavior, and descriptive social norms (DSNs) and user information engagement behavior have an inverted U-shaped relationship. Source credibility positively moderates the relationship between descriptive social norms (DSNs) and user information engagement behavior. Source credibility has a positive moderating effect on the relationship between positive checks and user information engagement behavior; the higher the source credibility, the greater the impact of positive checks on user information engagement behavior. Source credibility has a negative moderating effect on the relationship between negative checks and user information engagement behavior; the higher the source credibility, the smaller the impact of negative checks on user information engagement behavior.

导出引用

李瑾颉 , 聂凯伦 , 吴联仁 , 等. 众包事实核查对信息参与行为的影响：基于来源可信度的调节[J]. 知识管理论坛. 2024, 9(4): 367-379 https://doi.org/10.13266/j.issn.2095-5472.2024.027

Jinjie Li , Kailun Nie , Lianren Wu , et al. The Impact of Crowdsourced Fact-checking on User Information Engagement Behavior: The Moderating of Source Credibility[J]. Knowledge Management Forum. 2024, 9(4): 367-379 https://doi.org/10.13266/j.issn.2095-5472.2024.027

中图分类号： G206

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