基于技术相似度和标杆分析的企业竞争对手及技术机会识别

卢彦池; 卞艺杰

doi:10.13266/j.issn.2095-5472.2021.015

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知识管理论坛 ›› 2021, Vol. 6 ›› Issue (3) : 143-157. DOI: 10.13266/j.issn.2095-5472.2021.015

学术探索

基于技术相似度和标杆分析的企业竞争对手及技术机会识别

卢彦池 ,
卞艺杰

作者信息 +

Enterprise Competitors and Technology Opportunity Identification Based on Technology Proximity and Benchmarking Analysis

Lu Yanchi ,
Bian Yijie

Author information +

文章历史 +

摘要

[目的/意义] 技术竞争是新市场环境下企业保持优势的有力武器，构建适合中小企业进行技术机会识别的流程框架，以期为企业挖掘有潜力的技术发展机会，充分利用有限的研发资源获得技术上的突破创新。[方法/过程]以标杆分析为主要方法，从技术相似与技术能力两个维度选取目标企业的竞争者标杆，结合标杆企业与行业整体技术态势框定潜力技术类别，最后引入时间维度构建三维技术-功效-时间矩阵识别技术机会，并以吸尘器行业为实例进行验证。[结果/结论]将时间维度引入技术功效矩阵，能够直观地体现技术研发的可持续性，构建的框架有助于保证所识别技术机会对于目标企业的可实施性。

Abstract

[Purpose/significance] Technology competition is a powerful weapon for enterprises to maintain their advantages in the new market environment. The fundamental purpose of this paper is to construct a framework suitable for small and medium-sized enterprises to identify technological opportunities, so as to tap potential technological development opportunities for enterprises and make full use of Limited R&D resources to obtain technological breakthrough and innovation. [Method/process] Benchmarking analysis was used as the main method to select the competitor benchmarking of the target enterprise from the two dimensions of technical proximity and technical capability. Combined with the situation of benchmarking enterprises and the overall technical situation of the industry, potential technology categories were divided, and a three-dimensional patent technology/function matrix was constructed to identify technical opportunities, and the vacuum cleaner industry was taken as an example to verify. [Result/conclusion] The time dimension is introduced into the patent technology/function matrix to directly reflect the sustainability of technology research and development. The framework constructed helps to ensure that the identified technology opportunities can be implemented for the target enterprises.

导出引用

卢彦池 , 卞艺杰. 基于技术相似度和标杆分析的企业竞争对手及技术机会识别[J]. 知识管理论坛. 2021, 6(3): 143-157 https://doi.org/10.13266/j.issn.2095-5472.2021.015

Lu Yanchi , Bian Yijie. Enterprise Competitors and Technology Opportunity Identification Based on Technology Proximity and Benchmarking Analysis[J]. Knowledge Management Forum. 2021, 6(3): 143-157 https://doi.org/10.13266/j.issn.2095-5472.2021.015

中图分类号： F273.1

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