标签与情感性对政务微博网民参与度的影响研究

李一啸; 罗春华; 林葭莹

doi:10.13266/j.issn.2095-5472.2019.036

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知识管理论坛 ›› 2019, Vol. 4 ›› Issue (6) : 359-368. DOI: 10.13266/j.issn.2095-5472.2019.036

学术探索

标签与情感性对政务微博网民参与度的影响研究

作者信息 +

The Influence of Hashtag and Sentiment of Government Microblog on Netizen Participation

Author information +

文章历史 +

摘要

[目的/意义] 旨在探索政务微博网民参与程度的影响因素，为政务微博运营提供参考建议。[方法/过程] 基于某政务微博账号2015年11月至2017年10月的微博数据，分析标签使用与网民参与度之间关系，研究微博文本内容的情感性对网民参与度的影响。[结果/结论] 政务微博标签具有本地化特点，标签的使用会提高网民参与度；微博文本内容的情感性影响网民参与度，情感积极的微博比情感消极的微博带来更高的网民参与度。本研究结果对于提升政务微博的网民参与水平具有借鉴意义。

Abstract

[Purpose/significance] This study explores influencing factors of government microblog users’ participation, which provides suggestions for operations of government microblogs. [Method/process] Based on data collected from a government microblog account, which spanned from Nov. 2015 to Oct. 2017, the relationship between hashtag usage and netizen’ participation was analyzed, and the effect of microblog posts’ sentiment on netizens’ participation was investigated. [Result/conclusion] Hashtags of government microblog posts were localized and hashtag usage increased netizens’ participation; microblog posts’ sentiment influenced netizens’ participation, and positive sentiment resulted in a higher level of netizens’ participation than negative sentiment did. The findings of this study could provide useful insight into increasing government microblog users’ participation levels.

导出引用

李一啸 , 罗春华 , 林葭莹. 标签与情感性对政务微博网民参与度的影响研究[J]. 知识管理论坛. 2019, 4(6): 359-368 https://doi.org/10.13266/j.issn.2095-5472.2019.036

Li Yixiao , Luo Chunhua , Lin Jiaying. The Influence of Hashtag and Sentiment of Government Microblog on Netizen Participation[J]. Knowledge Management Forum. 2019, 4(6): 359-368 https://doi.org/10.13266/j.issn.2095-5472.2019.036

中图分类号： G203

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