[目的/意义] 用实证的方法研究个体用户在面对一个网络原生数字资源两难困境时，其在做出决策的第一个阶段（伦理认知阶段）受哪些因素影响。[方法/过程] 以内蒙古地区大学生群体为研究对象，设计了3个典型的网络原生数字资源知识产权两难困境，以情境问卷的形式进行调查。收集数据后，对问卷进行信度分析、效度分析和方差分析，以发现网络原生数字资源知识产权认知过程的影响因素。[结果/结论] 结果表明，从个体特征角度出发，年龄、性别、学历、专业、价值取向、社会经历这6个因素中，只有年龄、学历和社会经历3个因素对网络原生数字资源知识产权的认知过程有显著影响。

[Purpose/significance] This paper aims to study the influencing factors on the first stage (the ethical cognition stage) of making decisions when the user faces the dilemma of primary digital resources on the web. [Method/process] The university students in Inner Mongolia were designed as the research object, and three typical problems of the intellectual property of the primary digital resources of the network were designed in the form of a situational questionnaire. After the data were collected, the reliability analysis, validity analysis and variance analysis were carried out to find out the influencing factors of the cognitive process of the intellectual property of the network primary digital resources. [Result/conclusion] The results show that from the perspective of individual characteristics, among the three factors of gender, education, profession, only education has a significant impact on the network primary digital resources’ intellectual property cognition process.