华夏基金的创新智能知识应用
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葛朝晖,客户服务部总监。 |
收稿日期: 2021-03-22
网络出版日期: 2025-04-28
Innovative Intelligent Knowledge Application of ChinaAMC
Received date: 2021-03-22
Online published: 2025-04-28
葛朝晖 , 李响 . 华夏基金的创新智能知识应用[J]. 知识管理论坛, 2021 , 6(2) : 107 -117 . DOI: 10.13266/j.issn.2095-5472.2021.011
[Purpose / significance] China Asset Management Co., Ltd. (ChinaAMC) is one of the leading enterprises in the public fund industry. Guided by the innovative knowledge management concept and based on the advanced system technology, it fully collects all kinds of knowledge generated in the operation process of the company and applies it to customer service, operation management, investment operation and other businesses. It drives production with knowledge and creates value for customers, employees, shareholders and even the society Value. [Method / process] Taking customer service as an example, this paper introduced in detail the establishment of service knowledge system, system evolution, research and development of intelligent application in the past 12 years. [Result / conclusion] While explaining the construction and application of intelligent services, this paper expands to other knowledge applications from childhood, and provides reference solutions to some common problems in the development of enterprises.
表1 传统知识库与智能知识库对比 |
| 类别 | 传统知识库 | 智能知识库 |
| 目标定位 | 知识点完整、准确、及时、专业 | 客户看得懂、易理解、可操作 |
| 展现方式 | FAQ、表格、文档,知识颗粒度粗 | 一问一答的对话,知识颗粒度细 |
| 知识点数量 | 相对较少 | 大幅增加 |
| 安全级别 | 三级管理,且由坐席代表向客户解答 | 初级知识点直接展示给客户 |
葛朝晖: 提出研究选题,划定研究范围,设计研究框架,提炼研究理念,指导论文撰写;
李响: 调研与整理文献、数据,撰写与修订论文。
| [1] |
中国证券投资基金业协会[EB/OL].[2021-03-01]. https://www.amac.org.cn/researchstatistics/datastatistics/mutualfundindustrydata/.
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| [2] |
华夏基金管理有限公司[EB/OL].[2021-03-01].http://www.chinaamc.com/.
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| [3] |
蓝凌知识管理研究院[EB/OL].[2021-03-01]. https://www.landray.com.cn/?sorce=baidupinzhuanwy.
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