自然灾害危机情境下政务微博协同对公众参与行为影响研究

张敏; 梅艳馨; 张芳; 张可

doi:10.13266/j.issn.2095-5472.2025.008

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知识管理论坛 ›› 2025, Vol. 10 ›› Issue (2) : 109-125. DOI: 10.13266/j.issn.2095-5472.2025.008 CSTR: 32306.14.CN11-6036.2025.008

研究论文

自然灾害危机情境下政务微博协同对公众参与行为影响研究

作者信息 +

Research on Effect of Government Microblog Collaboration on Public Participation Behavior in Natural Disaster Crisis Situations

Author information +

文章历史 +

摘要

[目的/意义] 系统探究自然灾害危机情境下政务微博协同对公众参与行为的影响，以帮助政府更有效地协同应对突发危机事件，同时促进公众积极参与。 [方法/过程] 以2023年“京津冀暴雨”为例，对5个典型国家级政务微博账号的625条博文和9 426条用户评论数据进行细致分析，借鉴整体性治理理论建立协同功能、协同部门、协同层级3个维度的理论分析框架。同时结合公众参与梯度模型，对公众参与行为和参与水平进行深入探究。综合运用定性内容编码、机器学习、统计分析等方法，揭示政务微博的协同特征及与公众参与行为的关联关系。 [结果/结论] 实证分析结果表明，目前政务微博的协同主要表现为同层级的政府机构间协同及与新闻媒体间协同，协同功能大致表现为信息协同、行动呼吁和情感联系，且协同具有时间阶段特性；公众参与行为中情感互动最为突出；当政务微博协同有明确的行动号召时，更容易激发较高的公众参与水平。

Abstract

[Purpose/Significance] This study systematically investigates the impact of government microblog collaboration on public participation behavior in natural disaster crisis situations, in order to help the government respond to sudden crisis events more effectively and collaboratively, and promote the active participation of the public. [Method/Process] This study takes the “Beijing-Tianjin-Hebei Rainstorm” in 2023 as an example, and analyzes 625 blog posts and 9426 user comments from 5 typical national government microblogs, and establishes a theoretical analysis framework of collaborative functions, collaborative departments, and collaborative levels in the light of the theory of holistic governance. At the same time, we combine the public participation ladder model to explore the public participation behavior and the level of participation. Qualitative content coding, machine learning, statistical analysis, and other methods are comprehensively applied to reveal the collaborative features of government microblogs and the correlation with public participation behavior. [Result/Conclusion] The results of empirical analysis show that the collaboration of government microblogs is mainly among governmental organizations at the same level and with the news media, and the collaborative functions are information synergy, call for action and emotional connection, and the collaborative features have the characteristics of time stage. Emotional interaction is the most prominent behavior in public participation. When government microblogs synergize with a clear call to action, they are more likely to inspire higher levels of public participation.

导出引用

张敏 , 梅艳馨 , 张芳 , 等. 自然灾害危机情境下政务微博协同对公众参与行为影响研究[J]. 知识管理论坛. 2025, 10(2): 109-125 https://doi.org/10.13266/j.issn.2095-5472.2025.008

Zhang Min , Mei Yanxin , Zhang Fang , et al. Research on Effect of Government Microblog Collaboration on Public Participation Behavior in Natural Disaster Crisis Situations[J]. Knowledge Management Forum. 2025, 10(2): 109-125 https://doi.org/10.13266/j.issn.2095-5472.2025.008

中图分类号： G203

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