老年人购物类APP的隐私披露意愿研究

孙笑; 刘东昕

doi:10.13266/j.issn.2095-5472.2025.006

PDF(1566 KB)

知识管理论坛 ›› 2025, Vol. 10 ›› Issue (1) : 79-96. DOI: 10.13266/j.issn.2095-5472.2025.006 CSTR: 32306.14.CN11-6036.2025.006

研究论文

老年人购物类APP的隐私披露意愿研究

孙笑 ,
刘东昕

作者信息 +

Research on the Privacy Disclosure Intention of Elderly Shopping Apps

Sun Xiao ,
Liu Dongxin

Author information +

文章历史 +

摘要

[目的/意义] 关注老年人网购中存在的隐私泄露风险，旨在提高老年人隐私保护意识，帮助他们更好地适应网购时代，保障个人信息安全。[方法/过程] 以老年人使用购物类APP为研究对象，以隐私披露意愿为研究目的，基于隐私计算和信任理论，建立结构方程模型，通过问卷调查法收集数据，运用SPSS26.0和Amos24.0软件进行数据分析，验证假设路径系数是否成立。[结果/结论] 个性化推荐、商品价格差异、平台信任和售后服务信任等因素都会影响老年人网购中的隐私披露意愿，感知收益和感知风险是决定老年人是否愿意在购物类APP中披露个人隐私的关键因素。

Abstract

[Purpose/Significance] This article focuses on the privacy leakage risks of elderly people in online shopping, aiming to raise their awareness of privacy protection, help them better adapt to the era of online shopping, and ensure personal information security. [Method/Process] This article took the use of shopping apps by elderly people as the research object, aiming to explore the factors that affected privacy disclosure willingness. A structural equation model was established based on privacy calculation and trust theory. Data was collected through a questionnaire survey, and SPSS 26.0 and Amos 24.0 software were used for data analysis to verify whether the hypothesis path coefficient was valid. [Result/Conclusion] Personalized recommendations, price differences, platform trust, and after-sales service trust all affect the elderly's willingness to disclose privacy in online shopping. Perceived benefits and perceived risks are key factors determining whether elderly people are willing to disclose personal privacy in shopping apps.

导出引用

孙笑 , 刘东昕. 老年人购物类APP的隐私披露意愿研究[J]. 知识管理论坛. 2025, 10(1): 79-96 https://doi.org/10.13266/j.issn.2095-5472.2025.006

Sun Xiao , Liu Dongxin. Research on the Privacy Disclosure Intention of Elderly Shopping Apps[J]. Knowledge Management Forum. 2025, 10(1): 79-96 https://doi.org/10.13266/j.issn.2095-5472.2025.006

中图分类号： G252

参考文献

列表( 原文顺序 | 文献年度倒序 | 文中引用次数倒序 ) 可视化分析

[1]	中国互联网络信息中心.第54次《中国互联网络发展状况统计报告》[EB/OL].[2024-08-29].https://www.cnnic.cn/n4/2024/0829/c88-11065.html.(China Internet Network Information Center. The 54th Statistical Report on China’s Internet Development[EB/OL].[2024-08-29]. https://www.cnnic.cn/n4/2024/0829/c88-11065.html.) 本文引用 [1]

[2]	储节旺,李安.新形势下个人信息隐私保护研究[J].现代情报,2016,36(11):21-26.(CHU J W,LI A. Views on the protection of personal information privacy under the new situation[J]. Journal of modern information,2016,36(11):21-26.) 本文引用 [1]

[3]	田丽,安静.社交媒体用户隐私关注研究[J].新闻与写作,2015(1):37-40.(TIAN L, AN J. Research on privacy concerns of social media users[J]. News and writing,2015(1):37-40.) 本文引用 [1]

[4]	张雄涛,甘明鑫.隐私视角下社交媒体推荐对用户在线交互意向的影响机理研究[J].现代情报,2021,41(5):33-43,103.(ZHANG X T, GAN M X. The influence mechanism of social media recommendation on users' online interaction intention from the perspective of privacy[J]Journal of modern information,2021,41(5):33-43,103.) 本文引用 [2]

[5]

中国银联.2023年移动支付安全大调查报告[EB/OL].[2024-02-05].https://cn.unionpay.com/upowhtml/cn/templates/newInfo-nosub/7885004da382485e8bde5a0ba000fdd3/20240205152732.html.(China UnionPay. 2023 Mobile Payment Security Survey Report[EB/OL].[2024-02-05]. https://cn.unionpay.com/upowhtml/cn/templates/newInfo-nosub/7885004da382485e8bde5a0ba000fdd3/20240205152732.html.)

本文引用 [1]

[6]	姜盼盼.大数据时代个人信息保护研究综述[J].图书情报工作,2019,63(15):140-148.(JIANG P P. A Review of personal information protection in big data era[J]. Library and information service,2019,63(15):140-148.) 本文引用 [2]

[7]	娄策群,樊悦,娄冬,等.老年人数字信息生态适应能力影响因素研究[J].情报科学,2023,41(9):87-96.(LOU C Q, FAN Y, LOU D et al. The influence factors of digital information ecological adaptive capacity for senior citizens[J]. Information science,2023,41(9):87-96.) 本文引用 [1]

[8]	陈忆金,庄家正,谈大军.不同情境下老年人对健康信息源的选择差异研究[J].图书情报工作,2020,64(21):90-98.(CHEN Y J,ZHUANG J Z,TAN D J. Research on the differences of the elders’ choice of health information sources in health situations[J]. Library and information service,2020,64(21):90-98.) 本文引用 [2]

[9]	耿荣娜.智慧城市背景下退休老人信息消费行为及信息消费能力提升研究[J].情报科学,2019,37(7):106-112.(GENG R N. The information consumption behavior and the improvement of information consumption ability of the retirees under the background of smart city[J]. Information science,2019,37(7):106-112. 本文引用 [1]

[10]	孙霄凌,程阳,朱庆华.社会化搜索中用户隐私披露行为意向的影响因素研究[J].情报杂志,2017,36(10):172-179,201.(SUN X L,CHENG Y,ZHU Q H. Exploring the factors of social search user's privacy disclosure intention[J]. Journal of intelligence,2017,36(10):172-179,201.) 本文引用 [1]

[11]	占南,闫香玉.电商智能推荐用户信息隐私披露意愿影响机制研究[J].现代情报,2023,43(10):35-53.(ZHAN N,YAN X Y. Research on the influencing mechanism of e-commerce intelligent recommendation users' information privacy disclose intention[J]. Journal of modern information,2023,43(10):35-53.)

[12]	娄冬,娄策群.基于解释结构模型的老年人信息需求影响因素分析[J].图书情报工作,2018,62(7):88-95.(LOU D,LOU C Q. Research on the influence factors of elderly information needs based on interpretive structural modeling[J]. Library and information service,2018,62(7):88-95.) 本文引用 [1]

[13]

郭海玲,马红雨,许泽辉.社会化媒体用户信息披露意愿影响模型构建与实证——以微信用户为例[J].图书情报工作,2019,63(15):111-120.(GUO H L,MA H Y.,XU Z H. Construction and demonstration of the influence model of social media users' information disclosure intention: a case study of WeChat users[J]. Library and information service,2019,63(15):111-120.)

本文引用 [4]

[14]

相甍甍,高冰,王佳栋,等.基于心理账户的隐私披露决策行为影响因素及仿真研究[J/OL].情报科学,1-27[2025-02-13].http://kns.cnki.net/kcms/detail/22.1264.G2.20241012.1550.002.html.(XIANG M M,GAO B,WNAG J D, et al. Influencing factors and simulation of privacy disclosure decision behavior based on psychological accounts[J/OL]. Information Science,1-27[2025-02-13]. http://kns.cnki.net/kcms/detail/22.1264.G2.20241012.1550.002.html.)

本文引用 [2]

[15]	张雄涛,甘明鑫.隐私视角下社交媒体推荐对用户在线交互意向的影响机理研究[J].现代情报,2021,41(5):33-43,103.(ZHANG X T,GAN M X. The influence mechanism of social media recommendation on users' online interaction intention from The perspective of privacy[J]. Journal of modern information,2021,41(5):33-43,103.) 本文引用 [2]

[16]	朱姝蓓,邓小昭.老年人网络健康信息查寻行为影响因素研究[J].图书情报工作,2015,59(5):60-67,93.(ZHU B P,DENG X Z. Study on influence factors of older adults' online health information seeking[J]. Library and information service,2015,59(5):60-67,93.) 本文引用 [1]

[17]

毛太田,刘捷,毛俊博.新媒体环境下老年群体在线虚假信息识别行为关键影响因素研究[J/OL].情报科学,1-21[2025-03-13].http://kns.cnki.net/kcms/detail/22.1264.G2.20240726.1737.018.html.(MAO T X,LIU J,MAO J B. Study on key influencing factors of online disinformation identification behavior of elderly group in new media environment[J/OL]. Information science,1-21[2025-03-13]. http://kns.cnki.net/kcms/detail/22.1264.G2.20240726.1737.018.html.)

本文引用 [1]

[18]

赵杨,范圣悦.适老化背景下老年用户App隐私偏好实证研究——基于离散选择实验[J/OL].情报科学,1-28[2025-02-13].http://kns.cnki.net/kcms/detail/22.1264.G2.20240506.1706.022.html.(ZHAO Y,FAN S Y. Empirical research on privacy preferences of elderly users in the context of ageing transformation of internet applications ——based on discrete choice experiment[J/OL]. Information Science,1-28[2025-02-13]. http://kns.cnki.net/kcms/detail/22.1264.G2.20240506.1706.022.html.)

本文引用 [2]

[19]	袁静,张翼翔,臧国全.用户参与政府开放数据隐私风险治理行为的影响因素分析[J].图书情报工作,2023,67(11):12-24.(YUAN J,ZHAN Y X,ZANG G Q. Analysis of factors influencing users' participation in privacy risk governance of open government data[J]. Library and information service,2023,67(11):12-24.) 本文引用 [3]

[20]

彭丽徽,周媛,李茜丹,等.风险认知视域下老年人健康信息规避行为要素及关联路径研究[J].情报科学,2024,42(5):101-110,148.(PENG L H,ZHOU Y,LI Q D, et al. A study on the elements and associated paths of health information avoidance behavior in the elderly from the perspective of risk cognition[J]. Information science,2024,42(5):101-110,148.)

本文引用 [1]

[21]	王艺璇,李新月,白佳,等.适老化改造下健康类App新老年人的隐私披露意愿研究[J].情报资料工作,2023,44(2):42-52.(WANG Y X,LI X Y,BAI J, et al. Research on the privacy disclosure willingness of new elderly users of health Apps under the suitable aging transformation[J]. Information and documentation services,2023,44(2):42-52.) 本文引用 [2]

[22]	王红敬,刘为军,刘天畅.电信诈骗情境下易感群体采纳欺诈信息的特征识别及诱骗机理研究[J].情报科学,2024,42(4):184-191.(WANG H J,LIU W J,LIU T C. Feature recognition and decoy mechanism of susceptible groups adopting fraud information in the context of telecom fraud[J]. Information science,2024,42(4):184-191.) 本文引用 [1]

[23]	MORTEZA P S, CHRISTELLE N, KURT F, et al. A comprehensive survey of recent internet measurement techniques for cyber security[J]. Computers & security,2023,128: 103123. 本文引用 [2]

[24]	王忠,赵惠.大数据时代个人数据的隐私顾虑研究——基于调研数据的分析[J].情报理论与实践,2014,37(11):26-29.(WANG Z,ZHAO H. Research on concern for privacy of personal data in the era of big data[J]. Information studies & application,2014,37(11):26-29.) 本文引用 [1]

[25]	许肇然,胡安安,黄丽华.国内外老年人互联网使用行为研究述评[J].图书情报工作,2017,61(20):140-148.(XU Z R,HU A A,HUANG L H. A review of literature on the elderly's internet usage behavior[J]. Library and information service,2017,61(20):140-148.) 本文引用 [1]

[26]

刘裕,周毅,农顔清.网络信息服务平台用户个人信息安全风险及其治理——基于117个APP隐私政策文本的内容分析[J].图书情报工作,2022,66(5):33-43.(LIU Y,ZHOU Y,NONG Y Q. Users’ personal information security risk and governance on network information service platforms: content analysis based on 117 App privacy policy texts[J]. Library and information service,2022,66(5):33-43.)

本文引用 [1]

[27]	张玥,孙霄凌,陆佳莹,等.基于隐私计算理论的移动社交用户信息披露意愿实证研究——以微信为例[J].图书与情报,2018(3):90-97.(ZHANG Y,SUN X L,LU J Y, et al. The empirical research on the willingness of information disclosure for mobile social platform users——taking WeChat as an example[J]. Library & information,2018(3):90-97.) 本文引用 [1]

[28]	李少霞.抖音用户个人位置信息披露意愿影响因素研究[D].太原:山西财经大学,2023.(LIU S X. Research on influencing factors of Douyin users’intention to disclose personal location informatio[D]. Taiyuan: Shanxi University of Finance and Economics,2023.) 本文引用 [1]

[29]	QUAN-HAASE A，HO D. Online privacy concerns and privacy protection strategies among older adults in East York, Canada[J]. Journal of the Association for Information Science and Technology,2020,71(9):1089-1102. 本文引用 [1]

[30]	ISOPAHKALA-BOURET U. Graduation at age 50+: contested efforts to construct “third age” identities and negotiate cultural age stereotypes[J]. Journal of aging studies,2015, 35:1-9. 本文引用 [1]

[31]	MAHMAOD A, ABDALWALI L, SUNDUS A, et al. Assessing customers perception of online shopping risks: a structural equation modeling–based multigroup analysis[J]. Journal of retailing and consumer services,2023,71: 103188. 本文引用 [1]

[32]	ALMAIAH A M, OTAIBI A S, SHISHAKLY R, et al. Investigating the role of perceived risk, perceived security and perceived trust on smart m-Banking application using SEM[J]. Sustainability,2023,15(13):9908. 本文引用 [1]

[33]	SUN Y, FANG S, HWANG Y. Investigating privacy and information disclosure behavior in social electronic commerce[J]. Sustainability,2019,11(12):3311. 本文引用 [1]

[34]	LAUFER R S, WOLFE M. Privacy as a concept and a social issue: a multidimensional developmental theory[J]. Journal of social issues,1977,33(3):22-42. 本文引用 [1]

[35]	刘畅.组态视角下中老年短视频用户信息隐私披露行为研究[D].武汉:华中师范大学,2021.(LIU C. Research on information privacy disclosure behavior of middle-aged and old short video users from the perspective of configuration[D]. Wuhan: Huazhong Normal University,2021.) 本文引用 [2]

[36]	GRACE F, LISA W, PIERANGELO R, et al. Examining the determinants of acceptance and use of mobile contact tracing applications in Brazil: an extended privacy calculus perspective[J]. Journal of the Association for Information Science and Technology,2021,73(7):944-967. 本文引用 [1]

[37]	张劲松,张楷东,何东辰,等.基于SEM和神经网络的移动社交电商用户隐私信息披露意愿研究[J].武汉纺织大学学报,2024,37(5):85-94.(ZHANG J S, ZHANG K D, HE D C, et al. Research on the prediction of privacy information disclosure intention of mobile social ecommerce users[J]. Journal of Wuhan Textile University,2024,37(5):85-94.) 本文引用 [2]

[38]	罗丹.运动健身类APP用户的隐私披露意愿影响因素研究[D].长春:吉林大学,2024.(LUO D. Research on factors influencing privacy disclosure willingness of sports fitness APP users[D]. Changchun: Jilin University,2024.) 本文引用 [1]

[39]	张楷东.移动社交电商用户隐私信息披露意愿影响机理及预测研究[D].武汉:中南民族大学,2022.(ZHANG K D. Research on the influence mechanism and prediction of user privacy information disclosure intention in mobile social e-commerce[D]. Wuhan: South-Central Minzu University, 2022.) 本文引用 [1]

[40]	西美尔.货币哲学[M].北京：华夏出版社:2018.(SIMMEL G. The Philosophy of money[M]. Beijing: Huaxia Publishing House:2018.) 本文引用 [1]

[41]	王诗颖,易宇晗,张心雨.基于信任理论的老年人智能家居产品设计研究[J].大观,2023(11):84-86.(WANG S Y,YI Y H,ZHANG X Y. Research on the design of smart home products for the elderly based on trust theory[J]. Inspection,2023(11):84-86.) 本文引用 [1]

[42]	MALHOTRA G, RAMALINGAM M. Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust[J]. Journal of enterprise information management,2023,38(2):401-423. 本文引用 [1]

[43]	苏婧旸.感知信任视角下移动政务APP使用意愿的影响因素与提升策略研究[D].重庆:重庆工商大学,2023.(SU J Y. Research on influencing factors and promotion strategies of mobile government APP usage intention from the perspective of perceived trust[D]. Chongqing: Chongqing Technology and Business University,2023.) 本文引用 [1]

[44]	马超尘.移动APP女性用户健康信息披露意愿影响因素研究[D].合肥:安徽大学,2023.(MA C C. Research on the influencing factors of female users' health information disclosure willingness on moblie applications[D]. Hefei: Anhui University,2023.) 本文引用 [1]

[45]	胡雅萍,肖江艳,刘千里.风险感知视角下个人隐私安全保护——一项元分析研究[J].情报杂志,2025,44(1):198-207.(HU Y P,XIAO J Y,LIU Q L. Privacy protection from the perspective of risk perception: a meta-analysis study[J]. Journal of intelligence,2025,44(1):198-207.) 本文引用 [1]

[46]

李雪萌.武汉生鲜农产品社区团购背景下团长特征对居民团购参与行为影响因素研究[D].武汉:华中农业大学,2023.(LI X M. Research on the factors influencing the headmaster’s characteristics on resident’s group purchase participation behavior in the context of community group purchase of fresh produce[D]. Wuhan: Huazhong Agricultural University,2023.)

本文引用 [1]

[47]	余东辉.电子商务中消费者信息隐私披露行为影响因素研究[D].南京:东南大学,2020.(YU D H. Research on the influencing factors of consumers’ information privacy disclosure behavior in e-commerce[D]. Nanjing: Southeast University,2020.) 本文引用 [2]

[48]	臧国全,韩梦馨,张凯亮.说服知识管理视角下的个人信息披露意愿影响因素研究[J].情报理论与实践,2021,44(9):43-49.(ZANG G Q,HAN M X,ZHANG K L. Research on the influencing factors of personal information disclosure willingness from the perspective of persuasion knowledge management[J]. Information studies & application,2021,44(9):43-49.) 本文引用 [1]

[49]	王珂.社交媒体用户隐私披露行为的影响因素研究[D].武汉:湖北大学,2024.(WANG K. Research on the influencing factors of social media users’ privacy disclosure behavior[D]. Wuhan: Hubei University,2024.) 本文引用 [2]

[50]	张钊瑀,朱轩民.基于元分析结构方程模型的社交媒体隐私悖论影响因素研究[J].情报探索,2024(9):18-27.(ZHANG D Y,ZHU X M. Research on the influencing factors of social media privacy paradoxes based on meta-analytic structural equation model[J]. Information research,2024(9):18-27.) 本文引用 [1]

[51]

姜凌,王志华,杨国亮.网络情境下消费者个人信息表露的影响机制研究——基于隐私疲劳的理论视角[J].企业经济,2020,39(9):80-87.(JIANG L,WANG Z H,YANG G L. Research on the impact mechanism of consumer personal information disclosure in the network context: a theoretical perspective based on privacy fatigue[J]. Enterprise economy,2020,39(9):80-87.)

本文引用 [1]

[52]	王娜,何晓漫,臧国全.基于元分析的在线健康社区隐私披露意愿影响因素研究[J].情报探索,2024(7):56-63.(WANG N,HE X M,ZANG G Q. Research on the influencing factors of privacy disclosure willingness in online healthy communities based on meta-analysis[J]. Information research,2024(7):56-63.) 本文引用 [1]

[53]

乐承毅,章朕灏.元宇宙情境下用户隐私披露行为研究[J/OL].情报杂志,1-8[2025-02-13].http://kns.cnki.net/kcms/detail/61.1167.g3.20241016.1042.002.html.(LE C Y, ZHANG Z H. Research on user privacy disclosure behavior in the context of the metaverse[J/OL]. Journal of intelligence,1-8[2025-03-13]. http://kns.cnki.net/kcms/detail/61.1167.g3.20241016.1042.002.html.)

本文引用 [3]

[54]	金燕,李京珂,耿瑞利.隐私视角下健康类APP用户流失意愿研究[J].现代情报,2021,41(1):67-77.(JIN Y,LI J K,GENG R L. Research on the churn intention of health APP users from the perspective of privacy[J]. Journal of modern information,2021,41(1):67-77.) 本文引用 [1]

[55]	孙倬,赵红,臧国全,等.双重计算视角下社交商务用户隐私披露意愿研究[J].图书情报工作,2022,66(24):64-75.(SUN Z,ZHAO H,ZANG G Q, et al. Research on the privacy disclosure intention of social commerce users from the perspective of dual computing[J]. Library and information service,2022,66(24):64-75.) 本文引用 [1]

[56]

宣长春,陈素白.隐私侵犯经历对个人信息保护意愿的影响：基于“风险—收益”和调节定向的理论视角[J].国际新闻界,2023,45(4):138-156.(YI C C,CHEN S B. The effects of privacy violation experience on the intention to protect personal information: based on risk-benefit framework and regulatory focus theory[J]. Chinese Journal of journalism & communication,2023,45(4):138-156.)

本文引用 [3]

[57]

陈韵怡,梁少博.“网生一代”算法态度的影响因素研究[J/OL].图书馆建设,1-19[2025-03-13].http://kns.cnki.net/kcms/detail/23.1331.G2.20241231.1420.002.html.(CHEN Y Y,LIAO S B. Influencing factors of "Net Generation" attitude towards algorithm[J/OL]. Library construction,1-19[2025-03-13]. http://kns.cnki.net/kcms/detail/23.1331.G2.20241231.1420.002.html.)

本文引用 [1]

[58]	翟运开,周帆,张坤.移动健康应用隐私安全评价体系的构建与实证研究[J].图书情报工作,2024,68(14):3-13.(ZHAI Y K,ZHOU F,ZHANG K. Construction and empirical research of privacy security evaluation system for mobile health applications[J]. Library and information service,2024,68(14):3-13.) 本文引用 [1]

[59]	孟玺.算法意识对社交媒体用户自我隐瞒行为的影响机制研究[J].现代情报,2024,44(11):52-66.(MENG X. Research on the influencing mechanism of algorithm awareness on self-concealment behavior of social media users[J]. Journal of modern information,2024,44(11):52-66.) 本文引用 [1]

[60]	SUN S W, ZHANG J, CHEN S H. Exploring users' willingness to disclose personal information in online healthcare communities: the role of satisfaction[J]. Technological forecasting and social change,2022,178(22):332. 本文引用 [1]

[61]	潘梦诗,白欢欢,李沛.服装网店售后服务质量对顾客忠诚度的影响[J].北京服装学院学报(自然科学版),2022,42(1):49-54,94.(PAN M S,BAI H H,LI P. Online Clothing store after-sales service quality's influence on customer loyalty[J]. Journal of Beijing Institute of Clothing Technology (Natural Science Edition),2022,42(1):49-54,94.) 本文引用 [1]

[62]	徐雪枫.网购售后服务对顾客重购意愿的实证研究[J].湖北文理学院学报,2022,43(2):16-23.(XU X F. Influence of online shopping after-sales service on customers’ repurchase intention[J]. Journal of Hubei University of Arts and Science,2022,43(2):16-23.) 本文引用 [1]

[63]	詹惠娜.基于消费者行为的特色农产品数字营销研究[J].山东农业工程学院学报,2024,41(11):73-78.(ZHEN H N. Research on digital marketing of featured agricultural products based on consumer behavior[J]. Journal of Shandong Agricultural Administrators’ College,2024,41(11):73-78.) 本文引用 [1]

[64]	梁琴.电子商务环境下售后服务存在的问题与对策[J].科技与企业,2016(8):50.(CHEN Q. Problems and countermeasures of after sales service in e-commerce environment[J]. Technology and business,2016(8):50.) 本文引用 [2]

[65]	应岑.小程序用户隐私关注及其隐私披露意愿研究[D].太原:山西财经大学,2024.(YING C. Research on user privacy concerns and privacy disclosure intentions in mini programs[D]. Taiyuan: Shanxi University of Finance and Economics,2024.) 本文引用 [1]

[66]	赵建龙,白紫木,李滢,等.消费者信任与绿色蔬菜购买意愿关系研究——基于风险感知的中介作用[J].蔬菜,2024(8):31-41.(ZHAO J L,BAI Z M,LI Y, et al. Study on the Relationship between consumer trust and purchase intention of green vegetables based on the mediating role of risk perception[J]. Vegetable research,2024(8):31-41.) 本文引用 [1]

[67]

付少雄,杨海燕,宋金铃.隐含的真理效应：警告标签形式与内容对用户短视频分享意愿的影响研究[J/OL].现代情报,1-18[2025-02-13].http://kns.cnki.net/kcms/detail/22.1182.G3.20250109.1126.002.html.(FU S X, YANG H Y, SONG J L. Implicit truth effect: the impact of warning label forms and contents on users’ willingness to share short videos[J/OL]. Journal of modern information,1-18[2025-02-13]. http://kns.cnki.net/kcms/detail/22.1182.G3.20250109.1126.002.html.)

本文引用 [1]

[68]	李凤艳,苏奎.社交电商模式下消费者信任构建机制研究[J].商场现代化,2025(3):4-6.(LI F Y,SU K. Research on consumer trust building mechanism in social e-commerce mode[J]. Market modernization,2025(3):4-6.) 本文引用 [1]