
网络健康谣言多中心协同治理主体、结构及机制研究
Research on the Subjects, Structures and Mechanism of Online Health Rumors Multi-center Collaborative Governance
[目的/意义] 面对当前网络健康谣言治理分散冗余的困境,多元协同被视为能够提升治理效率和治理能力的重要途径。[方法/过程] 基于谣言传播生命周期、多中心协同治理、协同运动中的“序参量”等理论,按照主体构成、主体关系、协同机制的递进分析逻辑,厘清网络健康谣言各个传播阶段的治理主体和治理目标。[结果/结论] 提出基于政府—平台—网民联动的多中心协同治理网络结构,深入剖析基于政府—平台—网民联动的多中心协同治理机制,具体包括信任机制、利益协调机制、信息共享机制、保障机制4个方面,以期进一步丰富网络健康谣言治理理论,为网络健康谣言治理实践提供参考。
[Purpose/significance] Faced with the current dilemma of scattered and redundant governance of online health rumors, multiple synergy is regarded as a vital approach to improve both efficiency and ability of governance. [Method/process] Based on the theories of life cycle of rumor spreading, the multi-center collaborative governance and "sequential covariates" in cooperative motion and in accordance with the progressive analytical logic of subject constitution, subject relationship, collaborative mechanism, this paper clarified the governance subjects and governance goals at each communication stage of online health rumors. [Result/conclusion] This paper proposes the multi-center collaborative governance network structure based on government-platform-netizen linkage, and deeply analyzes the multi-center collaborative governance mechanism based on government-platform-netizen linkage, which specifically includes trust mechanism, interest coordination mechanism, information sharing mechanism and guarantee mechanism. With all the efforts mentioned above, this paper is expected to enrich the governance theory of online health rumors and provides reference for the governance practice.
Online health rumors / Multi-center collaborative governance / Meta-governance / Citizen self-governance
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陈燕方:设计研究思路,撰写研究论文;
裴俊良:修改论文;
储继华:修改论文。
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