SOR视角下手机网络游戏中辍意愿影响因素研究

区庆生

doi:10.13266/j.issn.2095-5472.2021.006

PDF(1213 KB)

知识管理论坛 ›› 2021, Vol. 6 ›› Issue (1) : 56-65. DOI: 10.13266/j.issn.2095-5472.2021.006

学术探索

SOR视角下手机网络游戏中辍意愿影响因素研究

区庆生

作者信息 +

Research on the Factors Influencing Discontinuance Intention in Mobile Online Games from the Perspective of SOR

Ou Qingsheng

Author information +

文章历史 +

摘要

[目的/意义] 从SOR视角探索手机网络游戏中辍意愿产生的原因，拓展中辍理论的研究领域，并为手游用户维系提供一定的建议。[方法/过程] 以SOR模型为基础，构建手机网络游戏中辍意愿影响因素模型，并通过在线问卷收集251份有效数据，利用SPSS和SmartPLS软件（结构方程模型）进行数据分析，对模型进行实证检验。[结果/结论] 结果显示，信息过载、（低）游戏品质、（高）转换成本显著正向影响情绪衰竭，而社交过载对情绪衰竭无显著影响；情绪衰竭则进一步显著正向影响中辍意愿。

Abstract

[Purpose/significance] From the perspective of SOR, this paper explores the causes of the discontinuance intention of mobile online games, expands the research field of discontinuance theory, and provides some advice for the maintenance in mobile game users. [Method/process] Based on the SOR model, this paper constructed a model of the influencing factors of mobile online game discontinuance intention. 251 valid data were collected by online questionnaire and analyzed with SPSS and SmartPLS, and an empirical test on the model were conducted. [Result/conclusion] Information overload, game quality and switching cost have a significant positive impact on emotional exhaustion, while social overload has no significant effect on emotional exhaustion, emotional exhaustion has a significant positive impact on discontinuance intention.

导出引用

区庆生. SOR视角下手机网络游戏中辍意愿影响因素研究[J]. 知识管理论坛. 2021, 6(1): 56-65 https://doi.org/10.13266/j.issn.2095-5472.2021.006

Ou Qingsheng. Research on the Factors Influencing Discontinuance Intention in Mobile Online Games from the Perspective of SOR[J]. Knowledge Management Forum. 2021, 6(1): 56-65 https://doi.org/10.13266/j.issn.2095-5472.2021.006

中图分类号： G252

参考文献

列表( 原文顺序 | 文献年度倒序 | 文中引用次数倒序 ) 可视化分析

[1]	中国互联网络信息中心.第45次中国互联网络发展状况统计报告[EB/OL].[2020-07-26]. http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/202004/P020200428596599037028.pdf. 本文引用 [1]

[2]	极光. 2019年手机游戏行业研究报告 [EB/OL].[2020-07-26]. https://www.jiguang.cn/reports/464. 本文引用 [2]

[3]	极光.手机游戏流失用户研究报告——以王者荣耀和和平精英为例[EB/OL].[2020-04-10]. https://www.jiguang.cn/reports/465. 本文引用 [1]

[4]	ROGERS E M, Diffusion of Innovations [M], 4th ed, New York: Free Press, 1995: 161-162. 本文引用 [1]

[5]	张明新,叶银娇.传播新技术采纳的“间歇性中辍”现象研究：来自东西方社会的经验证据[J].新闻与传播研究,2014,21(6):78-98,127-128. 本文引用 [1]

[6]	OKAZAKI S. Exploring experiential value in online mobile gaming adoption[J]. Cyberpsychology & behavior,2008,11(5): 619-622. 本文引用 [1]

[7]	ZHOU T. Understanding the effect of flow on user adoption of mobile games[J]. Personal and ubiquitous computing,2013,17(4):741-748. 本文引用 [1]

[8]	PAPPAS I O, MIKALEF P, GIANNAKOS M N, et al. Explaining user experience in mobile gaming applications: an fsQCA approach[J]. Internet research,2019, 29(2):293-314. 本文引用 [2]

[9]	BALAKRISHNAN J, GRIFFITHS M D. Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features[J]. Computers in human behavior,2018,87:238-246. 本文引用 [1]

[10]	CHOE P, SCHUMACHER D. Influence of different types of vibrations on technical acceptance of a mobile game aiming for hedonic satisfaction[J]. International journal of human-computer interaction,2015,31(1): 33-43. 本文引用 [1]

[11]	BROWN K, ANAND C. An empirical evaluation of user interfaces for a mobile video game[J]. Entertainment computing,2012,3(1):1-10. 本文引用 [1]

[12]	董好杰.基于移动端的体育竞技游戏APP用户界面情感设计[J].包装工程,2016,37(20):118-121. 本文引用 [1]

[13]	段菲菲，翟姗姗，池毛毛，等.手机游戏用户粘性影响机制研究：整合Flow理论和TAM理论[J].图书情报工作,2017,61(3):21-28. 本文引用 [1]

[14]	CHEN J V, TRAN A, NGUYEN T. Understanding the discontinuance behavior of mobile shoppers as a consequence of technostress: an application of the stress-coping theory[J]. Computers in human behavior,2019, 95: 83-93. 本文引用 [1]

[15]	FU S, LI H, LIU Y, et al. Social media overload, exhaustion, and use discontinuance: examining the effects of information overload, system feature overload, and social overload[J]. Information processing & management, 2020,57(6). 本文引用 [1]

[16]	TANG Z, CHEN L, GILLENSON M L. Understanding brand fan page followers’ discontinuance motivations: a mixed-method study[J]. Information & management,2019,56(1):94-108. 本文引用 [1]

[17]	张敏，薛云霄，罗梅芬，等.压力分析框架下移动社交网络用户间歇性中辍的影响因素与形成机理[J].现代情报,2019,39(7):44-55,85. 本文引用 [1]

[18]	甘春梅，林晶晶，肖晨.社交网络用户间歇性中辍行为的影响因素研究[J].情报理论与实践,44(1):118-123. 本文引用 [1]

[19]	LUQMAN A, CAO X, ALI A, et al. Empirical investigation of Facebook discontinues usage intentions based on SOR paradigm[J]. Computers in human behavior,2017,70:544-555. 本文引用 [1]

[20]	XIE X Z, TSAI N C. The effects of negative information-related incidents on social media discontinuance intention: evidence from SEM and fsQCA[J/OL]. Telematics and informatics[2021-01-13]. https://www.sciencedirect.com/science/article/pii/S0736585320301623. 本文引用 [1]

[21]	朱光婷，朱君璇.大数据环境下网络消费者行为研究[J].统计与决策,2014(23):59-61. 本文引用 [1]

[22]	郑美玉.基于SOR框架的手机图书馆用户持续使用影响因素研究[J].图书馆工作与研究,2018(4):52-58. 本文引用 [1]

[23]	EPPLER M J, MENGIS J. The concept of information overload: a review of literature from organization science, accounting, marketing, MIS, and related disciplines[J]. The information society,2004,20(5):325-344. 本文引用 [1]

[24]	CHAOUALI W. Once a user, always a user: enablers and inhibitors of continuance intention of mobile social networking sites[J]. Telematics and informatics, 2016, 33(4): 1022-1033. 本文引用 [1]

[25]	WANG M, LI D. An empirical investigation of the continuance intention using the bullet curtain: synchronicity vs information overload[J]. Chinese management studies, 2019, 13(1): 235-254. 本文引用 [1]

[26]	甘春梅，胡凤玲.过载对社交网络疲倦的影响及其用户差异分析[J].知识管理论坛,2019,4(6):332-341. 本文引用 [4]

[27]	MAIER C, LAUMER S, Eckhardt A, et al. Giving too much social support: social overload on social networking sites[J]. European journal of information systems, 2015, 24(5): 447-464. 本文引用 [3]

[28]	XIAO X, WANG T. The implications of social influence theory on continuance intention for social networking among Chinese university students[J]. Journal of organizational and end user computing, 2016, 28(4): 55-72. 本文引用 [1]

[29]	LO J. Exploring the buffer effect of receiving social support on lonely and emotionally unstable social networking users[J]. Computers in human behavior, 2019, 90: 103-116. 本文引用 [1]

[30]	张迪. 移动游戏用户流失因素分析[D].南京：南京大学,2016. 本文引用 [3]

[31]	张国华，雷雳.基于技术接受模型的青少年网络游戏成瘾机制研究[J].心理发展与教育,2015,31(4):437-444. 本文引用 [1]

[32]	周涛，陈可鑫.基于SOR模型的社会化商务用户行为机理研究[J].现代情报,2018,38(3):51-57. 本文引用 [1]

[33]	EDLIN A S, HARRIS R G. The role of switching costs in antitrust analysis: a comparison of Microsoft and Google[M]. Connecticut : Yale journal of law and technology,2013. 本文引用 [1]

[34]	马力行，蒋馥.客户忠诚的影响因素及其相互作用[J].商业研究,2004(15):36-37. 本文引用 [1]

[35]	张初兵.网购顾客转换成本对购后行为意向影响的实证研究——顾客后悔的中介作用[J].当代财经,2013(6):77-86. 本文引用 [1]

[36]	CAO X, SUN J. Exploring the effect of overload on the discontinuous intention of social media users: An S-O-R perspective[J]. Computers in human behavior, 2018, 81:10-18. 本文引用 [2]

[37]	GAO W, LIU Z, GUO Q, et al. The dark side of ubiquitous connectivity in smartphone-based SNS: an integrated model from information perspective[J]. Computers in human behavior, 2018, 84:185-193. 本文引用 [1]

[38]	KARR-WISNIEWSKI P, LU Y. When more is too much: operationalizing technology overload and exploring its impact on knowledge worker productivity[J]. Computers in human behavior, 2010, 26(5): 1061-1072. 本文引用 [2]

[39]	PARASURAMAN A, BERRY L L. A conceptual model of service quality and its implication for future research[J]. Journal of marketing, 1985,49(4):41-50. 本文引用 [1]

[40]	PING R A. The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect[J]. Journal of retailing,1993,69(3):320-352. 本文引用 [2]

[41]	成吉. 社交媒体倦怠及其成因分析[D].南京：南京大学,2018.

[42]	AYYAGARI R, GROVER V, PURVIS R. Technostress: technological antecedents and implications[J].MIS quarterly, 2011, 35(4), 831. 本文引用 [1]

[43]	CHIN W W. The partial least squares approach to structural equation modeling[J]. Modern methods for business research, 1998, 295(2): 295-336. 本文引用 [1]

[44]	BAGOZZI R P, YI Y. On the evaluation of structural equation models[J]. Journal of the academy of marketing science, 1988, 16(1): 74-94. 本文引用 [1]

[45]	FORNELL C, LARCKER D F. Structural equation models with unobservable variables and measurement error: algebra and statistics [J]. Journal of marketing research, 1981, 18(1): 39-50. 本文引用 [1]