[目的/意义] 大学生创业能力不足是制约其开展创业活动的重要因素，本文从知识进化视角分析创业活动中创意缺失的原因并提出建议，对于促进大学生创业教育体系建设有重要意义。[方法/过程] 基于知识进化理论，诠释大学生创业知识的进化特征、进化模式以及外界环境的刺激作用。从个体、外界环境、学科体系和教育模式等4个方面，采用知识进化视角分析制约大学生创业能力增长的因素。[结果/结论] 从培育大学生创业知识的角度，提出强化大学生创业知识学习环境、提供跨学科知识供给、引入社会实践资源、推进教育体系改革4项改革措施，对高等院校推进创业教育提出对策建议。

[Purpose/significance] The lack of entrepreneurial ability of college students is an important factor restricting their entrepreneurship. From the Perspective of knowledge evolution, this paper analyzes the reasons for the lack of creativity in entrepreneurial activities and puts forward suggestions, which is of great significance to the construction of entrepreneurial education system for college students. [Method/process] Based on the theory of knowledge evolution, this paper interpreted the evolutionary characteristics, evolutionary patterns and the stimulation of the external environment of college students’ entrepreneurial knowledge. And then, from four aspects of individual, external environment, subject system and education mode, this paper analyzed the factors that restrict the growth of college students’ entrepreneurial ability from the perspective of knowledge evolution. [Result/conclusion] From the view of cultivating college students’ entrepreneurial knowledge, this paper puts forward four reform measures: strengthening the learning environment of college students’ entrepreneurial knowledge, providing interdisciplinary knowledge supply, introducing social practice resources, and pushing forward the reform of education system. It also puts forward some countermeasures and suggestions for colleges and universities to promote entrepreneurial education.