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PDF(1689 KB)
知识付费是虚拟社区知识共享困境的一剂良药？——以知乎为例
Is Knowledge Payment a Good Medicine for the Dilemma of Knowledge Sharing in Virtual Community? — Zhihu Live
[目的/意义] 伴随移动互联网的快速发展，虚拟社区推出付费知识产品后，社区激励政策改变了现有的知识共享模式，也有益于解决用户消极共享与参与的困境。[方法/过程] 基于激励理论，辅以素质洋葱模型，构建虚拟社区付费知识共享模型，并以知乎旗下的知识Live付费产品为例，从中发现付费知识产品的关键特征，即专业性知识、易用性提高效率以及有用性自我提升。[结果/结论] 付费知识的推出有助于解释用户消极分享困境问题；付费知识的关键特征与素质洋葱模型的知识、动机与技术特征相一致。本研究对知识付费平台的建设与发展具有理论与实践指导价值。
[Purpose/significance] With the rapid iteration of mobile internet, after the virtual community launches knowledge payment products, changes in community incentive policies break the existing knowledge-sharing model, these are beneficial to solve users’negative sharing predicament. [Method/process] Based on the motivation theory and the quality onion model, this paper constructeda virtual community pay-per-view knowledge sharing model. Then, this paper took the knowledge of its own paid product as an example to discover the key features of knowledge payment products, namely, professional knowledge, ease of use improves efficiency and usefulness promotes itself. [Result/conclusion] The study finds that the introduction of paid knowledge helps to explain the dilemmas of users sharing negatively; the key features and qualities of knowledge payment are consistent with the knowledge, motivation and technical characteristics of onion models. So, this research has theoretical and practical value for the construction and development of knowledge payment platform.
虚拟社区 / 知识共享 / 激励理论 / 知识付费 / 在线 / 知乎Live
virtual community / knowledge sharing / incentive theory / knowledge payment / online Zhihulive
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