人格特质对不同类型移动APP采纳的影响研究

甘春梅; 张春福; 梁栩彬

doi:10.13266/j.issn.2095-5472.2017.049

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知识管理论坛 ›› 2017, Vol. 2 ›› Issue (6) : 457-463. DOI: 10.13266/j.issn.2095-5472.2017.049

学术探索

人格特质对不同类型移动APP采纳的影响研究

作者信息 +

Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption

Author information +

文章历史 +

摘要

[目的/意义] 旨在探讨人格特质对拍摄美化类APP、游戏类APP、购物类APP和视频类APP采纳和使用时间的影响，该研究有助于深入揭示移动APP使用的内在机理。[方法/过程] 通过问卷调查搜集520份有效问卷，使用方差分析及相关分析进行数据分析。[结果/结论] 研究结果显示，宜人性与拍摄美化类APP采纳存在正相关关系；尽责性与游戏类APP采纳存在负相关关系；外倾性与购物类APP、视频类APP、拍摄美化类APP采纳均存在正相关关系；神经质与购物类APP、视频类APP采纳存在负相关关系；宜人性与视频类APP使用时间正相关；尽责性与游戏类APP使用时间负相关；外倾性与视频类APP使用时间、拍摄美化类APP使用时间正相关；神经质与视频类APP使用时间负相关。

Abstract

[Purpose/Significance] This research attempts to investigate the impact of personality traits on the adoption and time spending of mobile photography apps, mobile game apps, mobile shopping apps and mobile video apps. [Method/Process] 520 valid samples were collected by questionnaires and further analyzed by using the variance analysis and correlation analysis. [Result/Conclusion] The result shows that agreeableness is positively associated with the adoption of mobile photography apps; conscientiousness is negatively associated with the adoption of mobile game apps; extraversion is positively associated with the adoption of mobile shopping apps, mobile video apps and mobile photography apps; neuroticism has negative association with mobile shopping apps, mobile video apps; agreeableness has positive association with time spending on mobile video apps; conscientiousness has negative association with time spending on mobile game apps; extraversion is positively associated with time spending on mobile video apps, mobile photography apps; neuroticism has negative association with time spending on mobile video apps.

导出引用

甘春梅 , 张春福 , 梁栩彬. 人格特质对不同类型移动APP采纳的影响研究[J]. 知识管理论坛. 2017, 2(6): 457-463 https://doi.org/10.13266/j.issn.2095-5472.2017.049

Gan Chunmei , Zhang Chunfu , Liang Xubin. Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption[J]. Knowledge Management Forum. 2017, 2(6): 457-463 https://doi.org/10.13266/j.issn.2095-5472.2017.049

中图分类号： F719; TP311

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