摘要
[目的/意义] 学术博客的发展与用户使用紧密相关,探究哪些用户价值会引导用户使用学术博客,分析用户价值间的关系。[方法/过程] 借鉴伍德鲁夫的顾客价值层次模型,采用阶梯法对10位使用科学网博客的用户进行半结构化访谈,并对访谈内容进行编码。[结果/结论] 创建科学网博客用户价值综合关联矩阵图,构建科学网博客用户价值层次模型,并发现“博客写作–成就感”“博客阅读-学术交流”“推荐-传播效果”“好友互链-学术交流”4条价值链关系。
Abstract
[Purpose/significance] The development of academic blogs is closely related to the use of users. The paper explores the user value which guides users to use academic blogs, and analyzes the relationship among user values. [Method/process] Based on Woodruff’s customer value hierarchical model, the paper conducted semi-structured interviews with 10 ScienceNet blog’ users through the laddering theory, and then encoded the interview content. [Result/conclusion] This paper creates the comprehensive correlation matrix of customer value of ScienceNet blog, and builds the user value hierarchy model. It also finds four value chains: blog writing--accomplishment, blog reading--academic communication, recommendation--communication effect, mutual friendship--academic communication.
关键词
用户价值 /
科学网 /
学术博客 /
层级结构 /
价值链
Key words
user value /
ScienceNet /
academic blog /
hierarchy structure /
value chain
张琦, 徐志武, 贺钰滢.
科学网博客用户价值研究[J]. 知识管理论坛. 2017, 2(4): 328-338 https://doi.org/10.13266/j.issn.2095-5472.2017.035
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}