摘要
[目的/意义] “互联网+”时代,C2C电子商务信用问题更加凸显。研究C2C电子商务信用评价体系的发展困境,并探寻突围之路具有现实意义。[方法/过程] 从信用评价入手,解析信用评价对电子商务各参与主体的重要性,解构现有C2C电子商务信用评价体系存在的发展不足,探究其突围之道——建构第三方信用评价体系。[结果/结论] 提出第三方信用评价体系的建构原则和建构路径,认为应采取先由政府主导切入,再转向市场主导的发展模式。
Abstract
[Purpose/significance] In the “Internet plus” era, the credit evaluation problem of C2C e-commerce is increasingly prominent. It has practical significance to make a research on the development plight of C2C e-commerce credit evaluation system, and to explore the way to break through. [Method/process] Starting from the credit evaluation, this paper demonstrates the importance of the credit evaluation for e-commerce participants, analyzes the dilemma of the existing C2C e-commerce credit evaluation system, and explores the way to break out of the encirclement——constructing the third-party credit evaluation system. [Result/conclusion] It puts forward the construction principle and strategies, which will be carried out from government leading to market leading.
关键词
C2C /
电子商务 /
信用问题 /
第三方信用评价体系
Key words
C2C /
e-commerce /
credit evaluation /
the third party credit evaluation system
余丽, 李亚杰.
试析C2C电子商务信用评价体系的困境及其突围之道[J]. 知识管理论坛. 2016, 1(2): 114-123 https://doi.org/10.13266/j.issn.2095-5472.2016.015
Yu Li, Li Yajie.
An Analysis on the Dilemma and Breakthrough of the C2C E-commerce Credit Evaluation System[J]. Knowledge Management Forum. 2016, 1(2): 114-123 https://doi.org/10.13266/j.issn.2095-5472.2016.015
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