[目的/意义] 网络众包是一种以虚拟社区的形式存在的新兴创新商业模式，知识转移贯穿于这一模式的整个过程中。深入分析众包的知识转移过程及其影响因素对企业更好地利用众包具有重要意义。[方法/过程] 对网络众包的运行过程及知识特性进行分析，建立网络众包中知识转移过程模式和影响因素分析模型；同时，通过对数据进行分析和处理得出各影响因素的权重,最后以用户间的交互过程为切入点，通过激励理论和博弈论等相关知识提出相关发展策略。[结果/结论] 知识的模糊性、任务的属性和接包方的动机是知识能否成功转移的关键因素，同时，采取适当的激励措施，加强相互信任与沟通有利于提高问题解决的精准性和知识的实用性。

[Purpose/significance] Network crowdsourcing is a rising innovative business model，which exists in the form of a virtual community. The transfer of knowledge is throughout the entire process of this model and research on the knowledge transfer process and affecting factors in the network crowdsourcing model will help enterprises better understand the importance of it. [Method/process] This paper based on the previous research, analyzed the running process and the knowledge characteristics of the network crowdsourcing. It also established the knowledge transfer process model and affecting factors analysis model. Besides, according to the collected data with analysis and processing, we obtained the weight of each affecting factor. Finally, for the interaction between users as the breakthrough point, we put forward the development strategies by using the incentive theory, game theory and other related knowledge. [Result/conclusion] The result shows that the ambiguity of knowledge, the attributes of tasks and the motivation of those who accept the crowdsourcing tasks are the key factors determining whether knowledge can be transferred. It will enhance the accuracy of solving problems and the practicability of knowledge by taking proper incentive measures, strengthening reciprocal trust and communication.