网络思政背景下美术类本科生网络应用行为模型构建——基于扎根理论的探索

马骁

doi:10.13266/j.issn.2095-5472.2025.028

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知识管理论坛 ›› 2025, Vol. 10 ›› Issue (5) : 429-440. DOI: 10.13266/j.issn.2095-5472.2025.028 CSTR: 32306.14.CN11-6036.2025.028

研究论文

网络思政背景下美术类本科生网络应用行为模型构建——基于扎根理论的探索

马骁

作者信息 +

Constructing a Model of Online Application Behavior for Fine Arts Undergraduates in the Context of Online Ideological and Political Education: An Exploration Based on Grounded Theory

Ma Xiao

Author information +

文章历史 +

摘要

【目的/意义】 通过构建美术类本科生网络应用行为的模型，为艺术类高校了解和把握学生的网络应用行为提供依据，从而掌握学生网络动向，探索高校网络思政教育模式。 【方法/过程】 基于扎根理论，借助质性数据分析工具Nvivo12，对访谈文本进行开放式编码、主轴编码、选择性编码、理论饱和度检验等，构建出美术类本科生的网络应用行为模型。 【结果/结论】 该模型显示，在不同的网络和现实背景下，受到个人特质和现实因素的约束及影响，美术类本科生的网络应用行为呈现出相似的群体特征及差异化的行为目的和行为模式，模型共归纳提炼出表征层、环境层、目标层、行为层、延伸层和约束层等6个核心范畴和18个主范畴。结合所得的核心范畴，本研究进一步提出艺术类高校应从环境治理、目标引领、行为修正三个方面加强网络思政引领效能，为高校正确引导学生网络应用行为提供依据。

Abstract

[Purpose/Significance] By constructing a model of online application behavior among fine arts undergraduates, this study aims to provide a basis for art universities to understand and grasp students' online behaviors, thereby monitoring their digital activities and exploring innovative online ideological and political education models in higher education. [Method/Process] Based on grounded theory and using the qualitative data analysis tool NVivo 12, interview texts were subjected to open coding, axial coding, selective coding, and theoretical saturation testing to develop a model of online application behavior for fine arts undergraduates. [Result/Conclusion] The model reveals that under different online and real-world contexts, influenced by personal traits and realistic constraints, fine arts undergraduates' online behaviors exhibit similar group characteristics while differing in behavioral purposes and patterns. The model summarizes six core categories (representation layer, environment layer, goal layer, behavior layer, extension layer, and constraint layer), as well as 18 main categories. Based on these core categories, the study further proposes that art universities should enhance the effectiveness of online ideological and political education by focusing on three aspects: environmental governance, goal guidance, and behavior correction, thereby providing a foundation for properly guiding students' online behaviors.

导出引用

马骁. 网络思政背景下美术类本科生网络应用行为模型构建——基于扎根理论的探索[J]. 知识管理论坛. 2025, 10(5): 429-440 https://doi.org/10.13266/j.issn.2095-5472.2025.028

Ma Xiao. Constructing a Model of Online Application Behavior for Fine Arts Undergraduates in the Context of Online Ideological and Political Education: An Exploration Based on Grounded Theory[J]. Knowledge Management Forum. 2025, 10(5): 429-440 https://doi.org/10.13266/j.issn.2095-5472.2025.028

中图分类号： G641 G250

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